14 Signs Social Media Won’t Bring In Clients For Your Photography Business

This past weekend I attended a networking event. I sat next to a wonderful woman whom I halets do businessd a lot in common with. We talked at great length, and she had some wonderful ideas on marketing a business. She handed me her card, and gave me her Twitter address for us to keep in touch. She was very excited about using Twitter, yet wasn’t quite sure how it would help her in the future.

When I checked into her Twitter account today, I wasn’t surprised to see she had 40 followers. Do you see yourself in any of these?

1. You have less than 100 followers/friends/fans.

2. You know every friend on your social account personally.

3. You talk about what you had for lunch.

4. You post a few times per week – when you have time.

5. You expect to make money the first week you’re on the site.

6. You fill your posts with links back to your own site.

7. You talk non-stop about your products and services.

8. You don’t add value to the conversation.

9. You jump around to many social sites, always trying the latest thing.

10. Your friends/followers aren’t in your target niche.

11. You rarely drive people back to your site – to the important information about you.

12. Your bio isn’t filled with keywords about how clients find you.

13. You don’t think of social media as marketing.

14. You don’t set a goal with your social marketing to achieve each week.

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4 thoughts on “14 Signs Social Media Won’t Bring In Clients For Your Photography Business”

  1. The ugly side of Twitter is the fact that it has become just another marketing piece. 😉

    Sure would be great if people would have meaningful conversations on there.

    That said, I could spend all day following useful links from Twitter and learning all kinds of great things (like Photography advice). I haven’t made a single Twitter-related -purchase- yet, but I sure do follow a lot of links.

    So yeah… it can be good marketing. It’s just a shame that it’s primarily a marketing tool already. It’ll stop being good marketing when people realize that the conversations on Twitter tend to be empty UNLESS they’re non-marketing conversations. 😉

  2. Great list, thanks for sharing.

    I would suggest that #1 should be raised to at least 300, all too often I find people’s followers/friends/fans list is only people they know at less then 300.

  3. I’ve found twitter to be an exceptional marketing tool, I use it to interact socially with a lot of my target markets (yes more than one market) as well as following those influential in my areas of interest (photography, web design and graphic design).

    As such I can directly attribute over $15K worth of work to twitter, it can work, but you have to be 100% genuine and be prepared to connect with people, not just try and sell at them.

    – paul


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