Top 7 Online Marketing Tools for Photographers

Marketings is a necessity within any profession. But some professions have a harder time of it than others. Photographers face some unique marketing challenges. One of the most significant issues is the visual nature of photography. High quality visual marketing wasn’t very feasible until quite recently. But the Internet now provides some exciting opportunities for … Read more

How to Promote Your Photography Business Online

[Updated August 2017] Although the most important thing when doing photography is talent, how you promote photography business has a lot to say in the income you’ll be making. Just as photography, marketing doesn’t have to be expensive or too time-consuming. It does, however, need to be creative to get clients to consider using your services. The following … Read more

3 Updates on Social Media Tools for Wedding Photographers

We’ve written about social media tools for photographers before, but here are some fresh updates for you, for summer 2014. The wedding season is upon us and we bet you’ll come out at the other end with some great new material to showcase all over the Internet. Check out our three tips, which will hopefully … Read more

YouTube Video Optimization for Photographers: 5 Tricks

If you’re a professional photographer, not only do you (hopefully) have an online showcase of your work, as well as a website and a regularly updated blog – but you are also active on social media and know a thing or two about SEO. Now, content optimization for search engines is neither brain surgery, nor … Read more

5 2014 Wedding Photography Trends to Watch out for

5 2014 Wedding Photography Trends to Watch out for

The year is well underway, yet many in the field of wedding photography are wondering what the most relevant 2014 wedding photography trends are. Read on to see our picks, which include online advertising, printed albums, and a whole new esthetic, in terms of actual picture-taking. Fine-art photojournalism is in, vintage is out ‘Fine-art photojournalism?!’, … Read more

How To Write An Ebook For Your Photography Business

How To Write An Ebook For Your Photography Business

“I notice a lot of businesses online use ebooks on their websites. Is that something I can do as a portrait photographer? If so, how do I go about creating one? Why should I do it? I’ve had it in my mind now for quite a while – just want to know your take on this ebook thing.”

eBooks, or electronic books, have been around for a long time. You probably have many of them sitting on your hard drive somewhere. And with Kindle, Nook and other e-reader tablets on the market, you probably bring a bunch along with you every time you leave your home or office.

Yet even if you have a ton of them, read them on a regular basis, you may have never considered having one for your own business. Today may be the day you change your mind.

The Concept

The purpose of an ebook is twofold. One, you can use it as a marketing tool to get your information into the hands of your prospects and clients. In this case your ebook would be for free, and used to direct people to take action in a variety of ways. Two, you can create information of value and sell it on the open marketplace. When you buy a book on Amazon and have it delivered to your Kindle, that’s an example of an ebook for pay and profit.

In reference to the question above, we’re going to stick with talking about a free ebook, one you use as a marketing tool to bring people in to your business.

How To Write Ebooks For Your Photography BusinessThe Title

The title of your ebook is the most important part of your marketing tool. Without a great title, one that jumps out and people and makes them want to download your information as fast as possible, it will be just another piece of content on your site.

In order to come up with a great title, think about your customers and their pain points. Why do they come to you? What are they looking for in this niche?

We’ll stick with the portrait niche for this example, and I’ll further define it by concentrating on the senior portrait niche.

Senior portraits are marketed to two people – the high school student and the parent. The high school student has to love the work so they will be happy handing it out to friends. The parent has to love it in order to be willing to pay for it. So marketing messages must speak to both. So your ebook title may be something like:

How Facebook Will Kill Your Senior Portrait And What You Can Do About It

It speaks to the kids, who want to share everything they do on Facebook. And it speaks to the parent who has some doubts about Facebook and obviously wants to keep their child safe. It touches on an unknown – which is exactly what your ebook title should do.

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Is Your SEO Helping or Hurting Your Photography Business?

Is Your SEO Helping or Hurting Your Photography Business?

Want to know how to finish your knitting project? Trying to find the perfect restaurant for your anniversary? Or maybe you are looking for a new lens for your camera and want to find out other people’s opinions?

Whatever information you desire, it no longer takes days of research. Instead, you pop on your favorite search engine , make a few queries and you’re on your way.

More information is created every two days today as we did from the dawn of civilization to 2003. Yep, that’s a lot of content.

Yet if you’ve ever done a search, you know there’s some good content out there … and a lot of bad. By creating a blog – which you can do for free on sites like Blogger and WordPress.com – you have the ability to create as much content as you want, and say whatever you want to say.

Some people create legitimate sites for their business, planning to be in business years down the road. They do everything in a quality way, hoping their content will wind up I the hands of people that truly want to do business with them.

Then there is the other crowd. These are the Internet marketers that don’t care as much about quality and longevity as they do instant results. They want to leverage what they create today to bring in as much money as they can … today. They don’t care about tomorrow; they just want the money today.

How are you building your site? How are you creating your content? Do you do things to your website/blog in order to gain traction today? Or do you care about your impact years down the road?

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