The Best Photography Quotes Tumblr Has to Offer

The Best Photography Quotes Tumblr Has to Offer

Most of us are familiar with Tumblr, even though the website is popular particularly in the under 25 age demographic. But the perks and duties of being a well-anchored photographer include staying up to speed with social media, therefore most photographers are also at least a bit familiar with Tumblr even if they’re in their … Read more

7 Checks To Make Sure Your Facebook Page Is Up To Date

Do you have a little extra time this week? Then maybe its time to make sure you are taking advantage of all the latest Facebook features. Its easy to get caught up in the day to day “stuff” that happens within our businesses. So much so that we forget about going back and making sure … Read more

Why Facebook Hashtags Are Important To Your Business

Love Instagram, Twitter, Tumblr or Pinterest? Then you’re probably used to #hashtags. And that’s the one thing that was missing in Facebook until this month.

Hashtags first started by Twitter, allow social networkers an easy way to insert themselves into real-time conversations. If you’re watching your favorite TV show and you use their Twitter #hashtag, you may see yourself coming across the screen. Attending a seminar or expo in your field? If they use a #hashtag, you can instantly provide feedback to all those following the feed.

But why should you use this new Facebook feature? Think of it as a way of controlling traffic. Hashtags are searched, spidered, crawled and controlled more now than ever before. Hashtags aren’t just a Facebook thing – they are in all kinds of social networking sites. Meaning they are used cross-platform, meaning by using them in Facebook, you’ve now connected yourself to many other social platforms as well. Think of it as doing work in one area and having impact in many, many others.

Tips For Using Hashtags:

#The #First #Thing #You #Shouldn’t #Do #Is #Use #It #In #Every #Word
Now that hashtags have rolled out, I see people loading up their posts with hashtags – like this one.

Example of what not to do with hashtags on Facebook

Really? Does this look readable to you? Nope, and your followers won’t think so either. When you write, make sure you include one or two words per post, and use them interchangeably with real words That way as you have something to say about #photography, for instance, it flows as a real sentence. Using hashtags everywhere may seem like a good idea right now while its brand new, but in a very short period of time it’s the people that use it the right way that will come out on top.

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How To Market Your Business After Facebook Goes Away

How To Market Your Business After Facebook Goes Away

“I’m looking for ways to bring in more clients to my studio. I started my business at the beginning of 2012 and currently use my Facebook page for promotion. I have around 500 followers and post regularly. I try and get everyone over to my page when I’m out networking by using a business card … Read more

Using Facebook Promoted Posts For Your Photography Business

Using Facebook Promoted Posts For Your Photography Business

Think you’re still gaining a lot of traction on Facebook simply by putting stuff into your newsfeed every day?  Think again.

This year, Facebook has rolled out with a new strategy to make money, called Promoted Posts, on both your Pages and your Personal Timeline. And while the original premise of Facebook was to allow you to quickly see what all of your friends and followers were up to, the part has now disappeared with the new newsfeed algorithm.

The newsfeed is now controlled by EdgeRank, the Facebook algorithm that factors in a variety of things when deciding what to show in your newsfeed. It looks at how often you interact with a person/page, how many people have liked that page, how many comment on it, and the type of content that is being shown. The higher the interest, the more likely it will be shown.

But even those factors alone won’t get you in front of your overall audience. Facebook itself has stated that Page posts are seen by less than 16 percent of its fans, meaning your chance of regularly influencing your audience is probably a whole lot smaller than what you thought it was.

How do you get your posts seen by more people?

The simplest way to gain traction on Facebook is to plan, create and post great information. If people like it, share it and comment on it, you will be rewarded by being more visible. In that aspect, Facebook is like Google; it wants to showcase popular, helpful, relevant material.

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Facebook Pages or Website – Which Is Best For Your Photography Business?

You’re starting up a new photography business. You know you need to have something online.

Yet you really don’t have the money to spend on marketing. So you do what a lot of photographers do and you head on to Facebook and design a Page. You don’t need anything else, right?

Yes, designing a Facebook Page seems to be a growing trend. In 2011, US business owners spent more than $3 million designing Facebook brand pages. But are they getting their money’s worth?

According to a new study conducted by Incyte Group and Get Satisfaction, nearly 90 percent of respondents stated a company’s website – not their social network – is the preferred place to research products and services that will ultimately lead to a purchase decision. The study showed there is an extensive gap between the way consumers want to engage with companies via social media and the way companies are choosing to use those tools.

Consumers aren’t looking for a company with vast amounts of Likes, Pins or Tweets. They want relationships they can count on, personal referrals, and engagement from the company itself.

When customers are ready to buy, they want information that will help them lead to an informed decision. And that means they head right to a website.

 

And if you think about it for a moment and compare it to your own spending habits, you can see why that is true.

How Do You Search?

If I’m out on my social sites, I’m usually there for personal reasons. I have extra time and am looking for ways to communicate with friends and potential clients. Or I’m there sharing things to build up my own reputation. I’m usually not there to do research on whatever I may have plans of buying in the future.

When I’m doing research on what I need to buy – a new car, a new accountant, or a photographer for my daughter’s senior portraits – I don’t do my research on Facebook. Instead I start in Google and do a search to find potential companies that meet my needs.

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How Will Facebook Search Impact Your Online Experience

Imagine a world where your family has just arrived at home from a variety of events and places, and they decide they want to have dinner together. Its late – cooking would mean eating late in the evening. So they decide to call up a local pizza place. Yet they don’t want “the same old” pizza they always eat. Why not try something new?

So they head online, type in Google, and pull up a list of pizza places. If you do that right now, chances are you will get the big pizza places – Dominos, Pizza Hut, Papa Johns – whatever is big in your area. And you might get a few local places, but only the one’s that have spent extensive time and energy on search engine placement.

Maybe you wanted something new. Something that your friend at work was talking about. He mentioned a place they tried last week; now if you could only remember what it was.

In the near future, you may not have to remember. It may be possible to search based on your friends knowledge and recommendations, not just who made top ranking in Google.

And it won’t be through Google. It will be through the second largest search engine in the world.

Facebook.

Yep, Facebook.

Right now if you head over to Facebook, search involves finding a friend by typing in a name, or finding a business by typing in a keyword or a business name.

Yet if rumor has it right, they may be developing a search engine that works slightly different than Google. This search engine won’t care what keywords you use, how much you’ve paid an SEO firm, or how much you are paying for PPC. Instead, it will care about things like:

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How To Make Your Facebook Page More Interesting

How To Make Your Facebook Page More Interesting

 

“I’ve been on Facebook for awhile now, yet I really have no enthusiasm for it. I post sporadically because I feel like I have to. I only have a hundred fans. And I really don’t know how to keep them interested. There is zero communication on my page, yet everyone says it has great potential. What do I do?”

Have you ever felt like that? Don’t worry, many people do.

If you have no enthusiasm for it, you will fail. Its as simple as that. So at this point you have two choices.

1. Quit using Facebook altogether for you business.

2. Choose to use it to attract new business.

If something isn’t working for you, you don’t enjoy it, and you really have no desire to make it work, why put your focus there? Instead, choose another way of marketing your business and put your concentration there instead.

Facebook is just a marketing tool – its one of thousands that exist for a small business owner. Yes, it will work if you use it right. But if you don’t enjoy it, why spend the time on it.

Yet if you decide that Facebook is truly something you want to use to attract new business, then its time to treat it like a marketing tool, and gather all of your energy up to make it work.

Are you using Facebook correctly?

Before you begin building a Facebook presence, make sure you have your accounts set up correctly. When you originally set up your account, you should have set up a personal account under your personal name. Your business should have its own Page. Browse through one of the many Pages that already exist on Facebook to gain some ideas. Then set up your own. You can use it as your business name – ABC Photography – or try creating different pages for different niches. For instance, if you focus on corporate events and weddings, the two make great stand alone businesses, and would potentially be more attractable if you separated them and created a page for each.

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