Just a few short years ago, the online world was pretty simple. Design a website, make it pleasing, and you could find success online.
Then things started changing. Social hit and nothing has been the same since. While MySpace gave a first shot at connecting up with like-minded people, it wasn’t until Facebook made waves that we began to see an alternative to building a presence that is both professional and personable.
The best feature of Facebook is it’s free. Where else can you create a presence and market your business – all for the price of FREE? So of course many new start up photography businesses are using it instead of building a website.
But is that the best course of action? Can you really build a strong, successful business with just a free Facebook account?
Yes. And no.
Facebook’s War On Websites
Historically we went online to search out content relative to what we were searching for. If someone typed in a keyword or phrase, they were looking for a website filled with content that could answer their questions, and possible provide them with enough information that would convert them into a customer.
Today, time is short. And our methods of gaining information make the necessity for short information even greater. If we’re standing in line at the post office and do a quick search from a smart phone, we want short tidbits – directions, 140 characters of content, photos, videos, an app to get the details we need. Which makes the Facebook platform perfect for what we need.
We can use a Facebook app to get to our account. See what’s new in our newsfeed. And connect to any messages or requests we’ve received since we logged in the last time. The “like” feature has added tremendous value over the past few months because we can control what we want to see and what we want to share. It helps build your credibility as a company.
Dig Deeper: How To Use The Facebook Like Button
With a few simple steps, you can create a Facebook Page that emulates your brand. And because you can build as many “tabs” into your page as you desire, your Page can be quite complex.
Dig Deeper: How To Make Your Facebook Page Attract Customers
And with many of the apps now available both within Facebook itself, and outside with third party developers, your Facebook Page can do just about anything your traditional website can do. With galleries, shopping carts, and more, a customized Page is just a few clicks away.