A Guide To The New Facebook Pages Timeline

A Guide To The New Facebook Pages Timeline

You knew it was bound to happen. In January when Facebook changed Profiles to Timeline, you knew Pages would soon follow in its footsteps. And sure enough, they’ve just announced the launch of Facebook Timeline for Pages. But what does it mean for your business? How will it help you attract more business? A variety of new features are now available to help you out – here is how they work and how to use them to benefit your business.

Step One Activate Your Timeline

When you open up your Facebook Page, you will find a Preview button located at the top of your Page. Or you can visit the Timeline for Pages manager and select the Page you wish to add Timeline too.

One you enter your Page Preview, you can tour the new features, redesign your Page until you are happy with it, and Publish it once you are set. You can Publish it at any time. But be aware that on March 30, 2012, your Timeline will automatically take affect, so be sure to play around with it between now and then.

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8 Ways To Gain More Followers On Facebook And Keep Them Interacting

According to many of the top SEO companies that study social impact, the two things that matter most when using Facebook to gain authority within the search engines is:

1. The number of Facebook shares you have

2. The authority of your sharers

Which means if you want to rank well under your keywords and search terms, Facebook can help you do so… if you understand how to use Facebook. Its more than adding a few posts here and there. Facebook offers a wide array of tools that help you build your authority and get people interacting as well.

1. Implement the Facebook Like buttons

To make your blog posts more shareable, make sure you add the Facebook plugin to implement Like buttons both at the top and the bottom of each post. While the standard Facebook icon is acceptable, look into newer options as well. You can now incorporate other options into your Like options, including:

  • Versions that show thumbnails of friends
  • Widgets that allow people to add comments both to your blog and to Facebook

Make sure you put Like buttons both at the beginning and the end of your posts, and also include it next to highly visual content, such as videos and photographs. People are more likely to click the Like button if you give them a reason to do so.

2. Add a Facebook comments plugin

If you are a regular on any blog, you know one of the benefits of blogging is the ability to have comments at the end of each post. They allow interaction amongst your visitors and can really help you educate your readers just be carrying on normal conversations.

Blog comments are great to help you grow your blog, yet they do little for external growth. By incorporating a Facebook comments plugin into your blog, you can allow the interaction to flow between platforms.

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How To Use The New Facebook Timeline

Facebook has announced that profiles will soon be disappearing, being replaced by Facebook Timeline. It’s a new interface equipped with multiple features, all of which are supposed to make your experience on Facebook easier and more beneficial for you and your friends.

Facebook is implementing it on a rollout schedule. Depending on what part of the world you are in, you may have already converted. If not, it will happen soon – they are hoping to have rollout completed in the next few weeks.

When you login, you will be notified you now have Timeline and will have seven days to complete it the way you choose before it goes live for your friends to see ( you can publish it earlier if you have it complete). Keep in mind Timeline is the new Profile – you won’t be able to go back and Profiles will disappear whether you convert or not.

While Timeline will not affect your Pages, it is important to keep in mind that when people look for you personally, your Timeline is what they will see. Choose what you want to show and what you want to hide – here are some tips for understanding the new Timeline.

1. Start With The Introduction

The quickest way to learn about Facebook Timeline is to head over and read through the Introduction feature. You’ll find a quick help section that will show you the new features and give you some tips to use on your own design.

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5 Reasons Not To Quit Facebook

A few months ago, I spoke with a friend who was fed up with Facebook. She spent way too much time on it, wasn’t quite sure how to bring her business into it, was tired of the constant “noise” in her newsfeed, and decided it was time to say goodbye. So with well over 500 friends in her list, she clicked the button and shut down her Facebook account.

A few weeks ago, I noticed she’s back on. With a few weeks away, she began wondering what everyone was doing, and started reading more information on building a business using Facebook Pages. So she headed back online and opened up her account. Now she’s at 200 friends, and is looking closely for guidance on how to use Facebook the right way this time.

She’s not alone. In fact I see people all the time that have a “Facebook breakdown” and make a quick decision to call it quits.

Would you do the same with your website?

Of course not. That’s your business.

Yet shutting down your Facebook account if you run a small business is pretty much doing just that.

Yes, Facebook is free. Yes, it has its own purposes. But it’s a tool you can use to attract and gain new clientele. If something like that has purpose, the last thing you should do is shut it down. Instead, take some time away  no one will realize you’re gone – and restrategize. Discover the true reason you want to use it, and start in again. You won’t have to rebuild your profiles and pages, add friends and followers, and you’ll have a much easier time of moving forward.

Facebook is the Social Reach of the World

Facebook has only been around a few years. The world survived before Facebook, and I’m pretty sure it would survive if Facebook suddenly went away. Yet Facebook has become the window of opportunity to learn all about your friends and family. If your niece posts new pictures of her baby, where else are you going to see them? If your son shares his college experiences, don’t you want to know what he’s doing? (Okay, maybe not) And what about the bookclub, yoga class and travel meetings? How will you ever know what’s going on without Facebook? Because people are on it all the time, it’s a great place to meet new people, network with new people, and find new clients. If you are in business, can you really ignore one of the most active places on Earth?

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Will Facebook Comments Be The Way Of The Future?

One of the reasons I fell in love with blogging is it allowed me the opportunity to connect with people all over the world. I could write an article and post it, and people can comment and write what they choose in response to what I’ve written. It’s a great way to communicate, and to … Read more

Is Facebook Killing Your Website?

Just a few short years ago, the online world was pretty simple. Design a website, make it pleasing, and you could find success online.

Then things started changing. Social hit and nothing has been the same since. While MySpace gave a first shot at connecting up with like-minded people, it wasn’t until Facebook made waves that we began to see an alternative to building a presence that is both professional and personable.

The best feature of Facebook is it’s free. Where else can you create a presence and market your business – all for the price of FREE? So of course many new start up photography businesses are using it instead of building a website.

But is that the best course of action? Can you really build a strong, successful business with just a free Facebook account?

Yes. And no.

Facebook’s War On Websites

Historically we went online to search out content relative to what we were searching for. If someone typed in a keyword or phrase, they were looking for a website filled with content that could answer their questions, and possible provide them with enough information that would convert them into a customer.

Today, time is short. And our methods of gaining information make the necessity for short information even greater. If we’re standing in line at the post office and do a quick search from a smart phone, we want short tidbits – directions, 140 characters of content, photos, videos, an app to get the details we need. Which makes the Facebook platform perfect for what we need.

We can use a Facebook app to get to our account. See what’s new in our newsfeed. And connect to any messages or requests we’ve received since we logged in the last time. The “like” feature has added tremendous value over the past few months because we can control what we want to see and what we want to share. It helps build your credibility as a company.

Dig Deeper: How To Use The Facebook Like Button

With a few simple steps, you can create a Facebook Page that emulates your brand. And because you can build as many “tabs” into your page as you desire, your Page can be quite complex.

Dig Deeper: How To Make Your Facebook Page Attract Customers

And with many of the apps now available both within Facebook itself, and outside with third party developers, your Facebook Page can do just about anything your traditional website can do. With galleries, shopping carts, and more, a customized Page is just a few clicks away.

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How To Make Your Facebook Page Attract Customers

Putting up a Facebook Page is easy. Click on the Create A Page button, and it walks you through a few screens to add content.

The challenge comes from turning your page from a stand-alone, no one knows you’re there Page, into a Page that brings in new clientele every day. After working with Facebook steadily for a couple of years now, I’ve discovered there are four key steps that will help you move from a Page know one knows about, to a Page everyone raves about.

Use The Features

One of the reasons Facebook is so popular is its user friendliness. You can check in on your desktop, laptop, tablet or smart phone. You can use your browser window, or use an app. Phones, cameras and video equipment now come with “push one button” technology that allows you to go from concept to sharing in a matter of minutes. And in today’s me-society, that’s powerful stuff. Everyone is a reporter. Everyone stays connected.

With Facebook features, all of this is easy.

It may seem overwhelming at first, but most features can be enabled and used in a matter of minutes. Start with the basics. Then commit to trying something new everyday.

“I’m scared to post anything. I know it will be there forever, what if I make a mistake?”

I had a client ask me that recently. So we talked for a while. We had just set up her page, and she had 25 people liking her page – most were friends. With 25 friends, they will be forgiving. So I had her start out small. She photographed a few images on a hike, and sent them to her Page with a simple caption. She included photos of a conference she attended, and learned to tag the people in the photographs. And she made a couple of “mistakes” – spelling errors, and incomplete thoughts. But she learned, and is now much more confident about posting. And her friend base is growing in the process.

Develop A Strategy

What if I asked you what your marketing strategy is? What would your answer be?

I’m betting you would have a variety of ideas in place.

  • Advertise in the local magazine every month.
  • Monthly mailers to my client base.
  • The local bridal show.

I’m sure you have a number of campaigns and tools in place in order to keep clients coming in all the time.

Now let me ask what your Facebook strategy is? Hmmm…

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