One common question I often hear from photographers that are new to the social media world is, “How do I know if I will have any luck bringing in new customers with social media tools like Facebook?”
While it’s easy to ask the question, answering it can be somewhat more difficult.
As a business owner, we’ve grown to love numbers. So we play with our stats and watch our numbers every day, making changes when we don’t achieve what we think we should. But with social media, it’s a little more difficult to put numbers to everything we do. Does it always matter how many people “like” our page? Not always. Sometimes it’s more about quality, and less about the actual numbers.
What if you have 100 likes, and your fans are active and engaged, adding into the discussion every day? Wouldn’t that be much more beneficial than having 1,000 likes with no visits and zero interaction?
As a photographer, start out small and make improvements along the way. Don’t pay attention to the numbers as you grow; instead focus on making your Page a place where people visit on a regular basis. Here are 5 easy ways to improve your Facebook page.
1. Add value.
What makes people visit again and again? They are interested in the information you provide. Nobody likes to read sales pitches, and company information again and again. If you find yourself always directing people to your sales literature, offering special promotions, and in general trying to sell to the people who like your Page, think again. People love to interact and discover more about you first. Share your insight. Showcase your expertise. The more you share, the more valuable your Page will be, and the more people will want to join in on the discussion.