Like all of the other social media tools out there, LinkedIn is a way of creating and nurturing relationships. It’s a way of allowing you to be approachable, visible and helpful to those in your circle of influence.
With more than 135 million people and over 7 million companies, there is definitely potential. But like any other social site, you have to use it to gain potential.
As a photographer, its easy to write off LinkedIn as a business site – how can it help you reach consumers? Yet that’s the wrong approach.
Think of LinkedIn as your base or foundation, and build from there.
It’s a great way of having content about you and your business, make it findable in Google, and then build from there.
To start, you have to have a great profile and a great company page. Don’t just build them like you would a resume or a business summary. Instead focus in on keywords and how you will be findable in the search engines.
LinkedIn isn’t about “chit chat” and conversations. Instead it’s a place for research, learning, and finding out who your viable prospects are. It’s a place to do research and learn more about the people you would like to do business with.