The Best Photography Quotes Tumblr Has to Offer

The Best Photography Quotes Tumblr Has to Offer

Most of us are familiar with Tumblr, even though the website is popular particularly in the under 25 age demographic. But the perks and duties of being a well-anchored photographer include staying up to speed with social media, therefore most photographers are also at least a bit familiar with Tumblr even if they’re in their … Read more

6 Must-See Photography Portfolio Websites

You know that Virtual Photography Studio likes to keep you updated on all the latest trends in digital marketing and social media for wedding photographers. Pinterest, Twitter, Facebook, Instagram, and newer platforms such as Viddy are all great, of course, and they stand to help you increase your visibility, as well as your revenue. However, … Read more

10 Things You Should Be Reading About Social Media

10 Things You Should Be Reading About Social Media

One of the hardest tasks during your workweek isn’t keeping up with clients or handling your daily production … its keeping up with the latest information on social media. Every day something new is released in the social realm. Facebook adds a new feature. Or Google+ promotes a new way of doing business. Just when … Read more

20 Instagram Accounts That Will Help You Build Your Own

20 Instagram Accounts That Will Help You Build Your Own

Looking for a social site that can help you promote your photography? Maybe its Instagram. Instagram has been rapidly growing over the past couple of years. And in a recent press release, their newly announced statistics are definitely something to make you sit up and take notice. 90 million monthly active users 40 million photos … Read more

3 Keys To A Successful Marketing Plan That Targets Women

3 Keys To A Successful Marketing Plan That Targets Women

As a photographer, are you reaching out to women?

Depending on your niche, your primary target may be almost exclusively women. If you’ve been throwing your marketing dollars at a variety of things with none of them really sticking, it might not be the source … it may be the approach.

Throughout history, women have always had the upper hand in decision making when it comes to spending the family’s money. Yet in the online world, many brands have forgotten the female approach, and blast out content with little regard for who their ultimate target is. And why they are there.

With social media, women use it because of the connectivity and engagement. As they move throughout their busy days, social is an easy way to find out what they are missing with friends and family, whether they are in carpool line with the kids, or waiting for a meeting with their next client. Smart technology has given us one more way to multitask, and we can now learn all we can in the spare minutes we have.

A recent survey conducted by Women’s Marketing Inc and She Speaks published some interesting findings that can help you as you plan out your next marketing campaign.

A Woman’s First Source of Information Every Day is The Online World

 

Over 77 percent of women surveyed stated their first connection with the outside world is made through their smartphone or computer. They don’t flip on the television or turn to the daily newspaper – they check in with their newsfeeds bookmarked on their online devices.

If you want to be a “blip” on a woman’s radar, you have to be a source in their information. They don’t look for advertisements or rely on push advertising. Instead, they want to find out what is happening with the things they care about. They want reliable content that makes sense to them and who they are. Provide them with quality content in the resources they care about most, and you’ll connect.

Read more

5 Reasons Why Its Time To Dump Pinterest As A Marketing Tool

5 Reasons Why Its Time To Dump Pinterest As A Marketing Tool

I’ve been talking a lot about Pinterest over the past few months. Pinterest continues to be the fastest growing online social network, with current stats showing a growth rate in excess of +4,377 percent over the past year. Compare that to Twitter’s growth of 58 percent, or Facebook’s growth at 4 percent. Yep, that seems … Read more

8 Things That May Be Keeping Your Social Media Profiles From Looking Professional

8 Things That May Be Keeping Your Social Media Profiles From Looking Professional

As an entrepreneur, you’ve probably run into many times where you start something with great intentions, only to find you end up ignoring it throughout the year simply due to lack of time. If you have portrait sittings, files to edit, and clients to meet, do you really have the time to stop and edit your Facebook profile?

Since social media networks change their structure every couple of months, its easy for your profiles to lose their professional look and feel – leaving your business to look like a true “mom and pop” place. If you haven’t made your social profiles a priority lately, use this list to do a little profile cleaning and bring your online persona back to a modern day look and feel.

Facebook

Pages cover images should attract attention, not monetize your business
Facebook has made a number of layout changes since the beginning of 2012, most notably the introduction of timelines. Instead of being able to choose which “page” your Page opens up to, Facebook now has one standard look and feel. Your cover image is what introduces visitors to your business, and it should be representative of your business without selling them. The cover image should be 851 pixels wide by 315 pixels tall, and to make it load quickly, make sure your JPG file is less than 100 kilobytes. According to Facebook guidelines, covers may not include calls to action, price or purchase information, and they may not ask for “Likes”. Comply to make sure you aren’t shut down after you work hard to grow your followers.

Read more