As a photographer, are you reaching out to women?
Depending on your niche, your primary target may be almost exclusively women. If you’ve been throwing your marketing dollars at a variety of things with none of them really sticking, it might not be the source … it may be the approach.
Throughout history, women have always had the upper hand in decision making when it comes to spending the family’s money. Yet in the online world, many brands have forgotten the female approach, and blast out content with little regard for who their ultimate target is. And why they are there.
With social media, women use it because of the connectivity and engagement. As they move throughout their busy days, social is an easy way to find out what they are missing with friends and family, whether they are in carpool line with the kids, or waiting for a meeting with their next client. Smart technology has given us one more way to multitask, and we can now learn all we can in the spare minutes we have.
A recent survey conducted by Women’s Marketing Inc and She Speaks published some interesting findings that can help you as you plan out your next marketing campaign.
A Woman’s First Source of Information Every Day is The Online World
Over 77 percent of women surveyed stated their first connection with the outside world is made through their smartphone or computer. They don’t flip on the television or turn to the daily newspaper – they check in with their newsfeeds bookmarked on their online devices.
If you want to be a “blip” on a woman’s radar, you have to be a source in their information. They don’t look for advertisements or rely on push advertising. Instead, they want to find out what is happening with the things they care about. They want reliable content that makes sense to them and who they are. Provide them with quality content in the resources they care about most, and you’ll connect.