Pinterest has hit another milestone – over 100 million visits per month with nearly 12 million of them being unique visitors.
If you haven’t joined Pinterest yet, now is the time. Pinterest is used primarily by women, and because of the visual aspect of pin boards, they spend a lot of time on the site.
Currently you can use Pinterest by signing up through either your Facebook account or your Twitter account, giving you double the traction for half the work. If you connect through Facebook, keep in mind that currently it connects with your personal profile, not your page. So if you want to keep it business related, sign up for a special Twitter account to connect it to.
Then let the pinning begin.
1. Pinterest will start you out with five pre-determined pin boards. You can delete these and create your own. Plan out your boards with your business in mind. So instead of “photography” be specific towards your niche market. Also break it down to give your potential customers ideas as they are searching through your boards: what to wear for a portrait, posing ideas, location ideas. Be specific and use them to direct people to what they like the most. However, don’t just fill it with stuff from your site – be a resource as well. Its okay to post fresh ideas from other sites and resources online. Be an industry expert and share your talents and knowledge freely.
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2. Google recognizes Pinterest profiles, so they can appear on the first pages of search results. Because of how Pinterest interacts with Google, be sure to create boards using your key terms so its recognizable and will deliver you results within the most popular key searches.
3. Currently you can rearrange your pinboards to have them showcased on your profile in any order you choose. Yet the pins within each pinboard are shown in order of when you pinned each item. If you have a closed board concept – meaning you are creating a board with a select number of pins and you know ahead of time what they will be – lay out the order first so they will appear in the order you desire.
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