Is this going to be the year of the visual social sites?
Pinterest has been taking the Internet by storm these past few months, but by no means is it alone. Five year old Tumblr surpassed 15 billion monthly pageviews in January and to date has close to 17 billion posts on its site.
Like all other social sites, its free to use, easy to set up, and fun to manage. It’s a lot simpler than WordPress, and you can customize it and personalize it in minutes. All content is hosted on Tumblr, meaning you won’t have control over your data. If Tumblr goes down, your site is down.
Tumblr’s audience tends to be young – 56 percent of the monthly visitors are under 34, and is slighlty skewed towards males – 52 percent. If your target market falls in that demographics, Tumblr may be worth a try.
Set Up Your Tumblr
Setting up a Tumblr account is an easy process. List your email, choose a password and designate a URL for your Tumblr account – the URL will be www.yourname.tumblr.com. Match it up to your business name or a niche you are trying for. You can also give it your own domain name – follow the steps here. Then customize your Tumblr – you can pick a theme, choose colors, upload a header and profile pictures and write up your summary. They have everything from a collage layout (perfect for photographers) to a more linear, newsfeed layout.
Tumblr makes it easy to post just about anything. People want short, valuable information. And visuals do very well on Tumblr (just like they do on just about any site these days). From your dashboard, you can quickly post seven different options: text, photo, quote, link, chat, audio and video. Try the photoset feature – a great way to share multiple images quickly.