The Code For Blocking Pinterest … And 12 Reasons You Shouldn’t Use It

There are a lot of photographers out there up in arms over Pinterest. Pinterest allows people to create visual pin boards by finding things online and “pinning” them to a board on their Pinterest account. Because Pinterest is a visual social site, what attracts you to click on things is the photograph. Yet you can … Read more

The Basic Guide to Tumblr for Photographers

Is this going to be the year of the visual social sites?

Pinterest has been taking the Internet by storm these past few months, but by no means is it alone. Five year old Tumblr surpassed 15 billion monthly pageviews in January and to date has close to 17 billion posts on its site.

Like all other social sites, its free to use, easy to set up, and fun to manage. It’s a lot simpler than WordPress, and you can customize it and personalize it in minutes. All content is hosted on Tumblr, meaning you won’t have control over your data. If Tumblr goes down, your site is down.

Tumblr’s audience tends to be young – 56 percent of the monthly visitors are under 34, and is slighlty skewed towards males – 52 percent. If your target market falls in that demographics, Tumblr may be worth a try.

Set Up Your Tumblr

Setting up a Tumblr account is an easy process. List your email, choose a password and designate a URL for your Tumblr account – the URL will be Match it up to your business name or a niche you are trying for. You can also give it your own domain name – follow the steps here. Then customize your Tumblr – you can pick a theme, choose colors, upload a header and profile pictures and write up your summary. They have everything from a collage layout (perfect for photographers) to a more linear, newsfeed layout.

Start Posting

Tumblr makes it easy to post just about anything. People want short, valuable information. And visuals do very well on Tumblr (just like they do on just about any site these days). From your dashboard, you can quickly post seven different options: text, photo, quote, link, chat, audio and video. Try the photoset feature – a great way to share multiple images quickly.

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4 Easy Ways To Lose More Than You Make With Groupon

Its hard to imagine a world without coupon sites anymore. You can buy everything from dinner reservations to hotel reservations, and everything in between. I’ve talked quite a lot about coupon sites here on Virtual and have read a variety of opinions on the subject – are they good for business or bad?

Dig Deeper: The Pros and Cons of Using Groupon

Dig Deeper: Using Social Media Coupons To Bring In More Business

Yet no matter what side of the fence you are on, one thing is for sure. They will not go away anytime soon.

If you are looking for new ways to bring in traffic this year, coupon sites may be a great way to get more people in the door. Keep in mind there is a right way to it … and a wrong way. If you learn how NOT to use coupon sites, you’ll have a greater chance at using them successfully.

Money Losing Strategy #1 – Sell Your Basic or Most Popular Product

Groupon and other social coupon sites are designed to introduce you to new customers, bring existing customers back in, and build up a new revenue stream. If you use it to connect up with your regular customers and offer them a discount on what they already buy on a regular basis, you’ll be severely cutting into your expected profit margins. Instead, think of Groupon as a way to test out new ideas. If you are a wedding photographer, maybe you would love to get into Trash The Dress sessions after the big day is over, or Love Portrait sessions taken of happy couples throughout your community. Invent something new and make an offer. This will bring in new clients for your new idea, and give you a way of building up an entire new area within your existing business.

Money Losing Strategy #2 – Sell Long Term Products and Services

Groupon works best when you sell today and bring the people in tomorrow; not next week or next month. The goal is not to have offers trickling in over many months down the road. Instead you want to find something that immediately brings people in to connect with you. The longer they wait, the less chance you have of making a connection.

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How To Boost Your Photography Business With Pinterest

It was bound to happen sooner or later. Facebook and Twitter have been the social phenomena for many months now, so eventually some other site had to come along and see what they could do to gain traction.

It may be with a site called Pinterest. Pinterest is a social site that calls themselves a virtual pinboard. It allows you to organize and share all of the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, organize their wardrobe/closet, and find favorite recipes. Yep, if that sounds like a place the female population would love, you’re right. Its heavily weighted towards female users who love sharing and commenting on everything fun.

While Pinterest is simply a pinboard, meaning there is no true way of selling or getting people to buy your products, it is a popular way to showcase images with links back to the original source.

If you haven’t had a chance to check out Pinterest yet, now is the time. Use these ideas to set up and draw attention to your photography.

Spend the time

Pinterest is just like the other social sites in use today – you get out of it what you put into it. Find the movers and shakers of Pinterest and build relationships with those who are known for quality “pins”. Once they recognize you, they are more likely to post about your photography.

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The Basic Guide To Google+ For Photographers

Google has done it again. They’ve added a new “service” that looks like it might take the Internet by storm. While they tried it before with Google Buzz, Google+ has new features that bring them closer to success.

Google+ made its debut less than a month ago, and already are up to over 20 million users. And while that is the fastest on record within the social media industry, it remains to be seen if Google+ has what it takes to outdo the other social sites we’re used to, like Facebook, Twitter, and Flickr.

We’ve been playing around with Google+ for a couple of weeks now, and like what we see. While Google+ isn’t available yet to everyone, with the growth in place, I’m sure you’ll have access here in a few short weeks it you don’t already. Let’s take a look at what makes Google+ so powerful, and can help you build your photography business.

Start At The Beginning – What Is It?

Google+ is a social networking site taken to a whole new level. Like every other product, Google+ is integrated into the Google network. If you have a Google account, and use things like Gmail or Google Reader, you login once and have access to everything through the toolbar. Once you have access to Google+, it will appear in your toolbar when you’re in your Google account.

While Google+ appears overwhelming at first glance, that is also a part of its power. Instead of “lurking around” like is common in other social media sites, Google+ makes you jump headfirst into the system. Connect with a few friends, and you are instantly a part of an ever-growing network that’s easy to join and connect with. And because Google+ is under the Google umbrella, you can also combine with other functions, and bring it all together.

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Who Really Owns Your Photos On Social Sites?

Like most people, you probably don’t think twice about it. You head over to the newest social site, sign up for an account, check the “terms of service” box without really reading it, and begin posting. Content, photo videos – it all goes up without much thought as to the true impact. But what rights … Read more

Social Media – Your Best Friend or Your Worst Enemy?

As a photographer, you look for inexpensive ways to market your business. You use a free blog with Blogger, and free networking with Twitter and Facebook. You start building your network, and building relationships in a variety of ways. Its fairly easy to gain friends into the thousands, and build a nice little business for … Read more

Who Is The Best Photographer On Flickr?

Flickr just celebrated 7 years online. Originally created as a service within a multiplayer online game platform, Flickr developed into a more feasible project, and the rest as they say is history. Flickr can be used in a variety of ways, and a lot of people have found success showcasing their images. Flickr can be … Read more

Using FlickSquare To Share Your Photographs

Do you love checking in with FourSquare? Want an easy way to share your check in photographs with your Flickr account? Then you’ll love FlickSquare. Head over to Login with your FourSquare account information. Connect up with FlickSquare. Access your Flickr account. And you’re ready to go. Instead of just checking in, you can … Read more