Creating a digital ad today can be tough because there are so many ads that constantly bombard people while they surf the internet and while they’re in public. Your ad needs to rise above the competition and stand out in order to get noticed by people who are too busy to pay attention to most things for more than a second. Otherwise, you’ll be investing your hard-earned money in digital signage that simply doesn’t work.
One of the most effective ways to really grab people’s attention with your advertising is by incorporating stunning photography into your digital ads.
Hire a Professional Photographer for Original Images
If you know what you want your digital ad to look like, you can envision what type of photography you want to include in its design. You should know what style of photography you want, as well as what images, in particular, you want. Once you have these specifications in place, hire a local photographer who can bring your ideas to life.
Hiring a professional photographer to get you brand new images will ensure that you’re only using original, eye-catching images that people have never seen before. Rather than resorting to using stock images that may be seen in other publications, ads, etc., you will have something fresh that will definitely make an impact and make your ad memorable.
Use Instagram Style Photos
It turns out that Instagram style photos that are taken out of the studio and without a lot of special editing effects, can be more eye-catching than other ads. So if you can’t afford to hire a professional photographer at this time, consider using an Instagram photo instead.
The great thing about using Instagram photos in your digital ads is the fact that they are really affordable, they’re natural and “organic” in appearance, and you can experiment with a variety of different images without breaking the bank. You can even create a series of related ads, each displaying a different Instagram photo, so that people will recognise a theme and remember your brand more easily.
Display Your Products Perfectly
Another great way to use photography in your digital ads is to perfectly display your products. Put them front-and-centre, with loads of detail, on a background that is colourful, natural, or white, so people will be able to see what makes your items better than others on the market.
Again, when it comes to getting great product photos, it’s best to hire a professional photographer with the equipment necessary to capture the smallest details, though you can opt to go with an Instagram style of photography instead to show your products in use.
Finally, if you are having trouble putting your digital ad together, hire an expert company, such as Videonations, that can get the job done for you in a short amount of time. This is the best way to ensure your ad will turn out exactly as you envisioned it, especially if your current staff is unable to meet your expectations.