How To Change Direction With Your Business When You Absolutely Hate What You Do

It doesn’t matter what you do; at some point you will reach your absolute limit, and have the desire to start all over again. It happens to everyone.

For some people, they let a little piece of them die, and keep plodding along doing the same thing over and over again. They don’t change out of fear. And so the fear stifles their creativity, and holds them back from what could have been.

For others, they embrace the need for change. If you take notice of your desire to change and actually do something to put the change in place, that’s where the true results can happen.

Have you ever read Dr Seuss’ Oh! The Places You’ll Go! It’s one of my favorite books. In it is a great message:

Wherever you fly, you’ll be best of the best.
Wherever you go, you will top all the rest.

Except when you don’t.
Because, sometimes, you won’t.

I’m sorry to say so
but, sadly, it’s true
that bang-ups
and hang-ups
can happen to you.

You can get all hung up
in a prickle-ly perch.
And your gang will fly on.
You’ll be left in a Lurch.

You’ll come down from the Lurch
with an unpleasant bump.
And the chances are, then,
that you’ll be in a Slump.

And when you’re in a Slump,
you’re not in for much fun.
Un-slumping yourself
is not easily done.

Getting out of the “slumps” can be a difficult task, especially when there is so much negativity all around us. The news is full of doom and gloom. Businesses are shutting down left and right. And people that have worked for companies for years are suddenly getting laid off, with little chance of ever getting a replacement at that pay level again.

Should you really change your business and do something new? Should you really look for new opportunities?

The answers of course are yes, and yes.

Step One – Recognize You Need A Change

It’s easy to stay in the same path, doing the same things over and over again. It’s much more difficult realizing you are stuck, and need to find a new path.

Start by taking a look at everything around you. Is your business increasing? Do you still enjoy what you do? Or do you find yourself looking others, wishing you could do what they do?

That’s how we got started in the wedding business. We did a little bit of everything when we first started out. Model portfolio? Sure, not a problem. Product shoot? Sure, why not? We were the typical general photographers. Until we realized we didn’t love what we were doing.

We loved working with people. And we loved traveling. And we loved having a different photography shoot every time we worked  – no backdrops or standard locations for us. So we focused in on the wedding industry. And the rest as they say is history.

Step Two – What Does “Change” Mean?

Change means different things to different people.

If you are in the wedding industry, you may decide you hate everything about weddings: the bridezillas, the overbearing mothers, the travel, the full days away from home, weekend work, etc. A change to you could mean moving into a new area; how about baby portraiture? Or maybe it’s moving out of photography all together.

Yet for another wedding photographer, change could mean something entirely different. They love the weddings; they just don’t enjoy a particular type of customer. Instead of Cinderellas, they would do better with Queens.

Dig Deeper: Ways To Control The Wedding – A Photographers Guide To Becoming A Wedding Planner

Step Three – Build Up Your New Skills

Change is a scary thing, especially when you know very little about it.

Whatever new directions you are contemplating, get online and find someone else who is doing it too. Study what they do, and learn from their websites and materials. Do they offer a class? Take it.

You may also look for escapes to help you figure out what is next. Many years back, we went on a photography cruise down to the Caribbean. One of our mentors was a key speaker, and we learned a ton from him. But we also enjoyed many of the other presenters, and used many of their ideas in our business as well. It was amazing not only to learn from successful photographer, but also to learn it completely away from the daily grind of our home and studio.

Just moving out of your comfort zone, and doing something completely out of the ordinary can open up potential. Don’t be afraid to choose something new and act on it. The key is not to get overwhelmed with choices, and end up doing nothing. Select one thing that makes sense to you, something that is doable, and then do it.

You may wind up on a whole new path; one that carries you well into the future.

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