Nikon’s Newest Digital SLR Arrives With A Host Of New Features Aimed At Professional Photographers

After decades as the undisputed leader of the market for professional 35mm cameras, Nikon finds itself in an unfamiliar position in the digital age. Canon so dominates the professional market today, particularly when it comes to photojournalism, that it recently tweaked Nikon’s nose with an advertising campaign about its triumph. Now the companies are renewing the fight. On Thursday, Nikon is introducing two cameras that it hopes will help it regain its old position. And last week, Canon promoted a new camera with a 21-megapixel sensor, more than twice the resolution of typical digital single-lens reflex cameras for consumers. “It’s always been a competitive field, but digital stepped it up a notch,” said David C. Lee, senior vice president of Nikon USA.

The new Nikon D3 is the first camera from the company with a full-size sensor. Well, almost full-size. One side of the frame is 0.1mm short. The sensor has 12.7 megapixels, which is not exceptional. Its light sensitivity, however, is another matter. The camera’s maximum ISO setting is 25,600, about 64 times what was commonly regarded as high-speed film. Unlike Canon’s full-frame cameras, the D3 is intended mainly for photojournalists and can take 9 pictures a second. Indeed, Canon said that its new super-high-resolution EOS 1DS Mark III camera, which is full-frame format, is intended for photographers who formerly used larger-format film cameras like the Hasselblad. Lee said that professionals’ camera choices influence consumer tastes. Price is less of a concern for pros, making these cameras more profitable. The Nikon D3 will sell for $5,000, and the Canon Mark III will cost $8,000; both cameras ship in November. Neither camera comes with a lens.

Helping your photography business, how to start a digital wedding photography business and wedding photography business visit and keep up-to-date with all of the photography happenings via our free newsletter.

1 thought on “Nikon’s Newest Digital SLR Arrives With A Host Of New Features Aimed At Professional Photographers”

  1. I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission.


Leave a Comment