The power of a group
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The power of a group

I am a member of CIPA (Colorado Independent Publishers Association) and attended the October meeting on Saturday. As I’m in the process of writing several different books, this month’s meeting was especially interesting. An event planner from Barnes and Noble spoke, and discussed many ways for authors to get into a major book dealer like…

Google Keywords
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Google Keywords

Google changed everything. They built Google on the concept of good, quality information, not just loading up your keywords, and other optimization techniques. Instead of trying to capture every word you can think of, try focusing on a select few. If you do in-studio portraits in the Denver area, why would you want to use…

Studio sales are slow
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Studio sales are slow

I’m hearing similar comments from photographers all over, sales are slow. First of all, what type of photography are you in? Have you ever thought of expanding in to another type to fill in the holes? We photograph weddings. In Colorado, wedding season is May-October. If we remained slow from November-April, times would definitely be…

Keywords
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Keywords

What keywords do you focus on within your website? There used to be a time when people thought the more keywords the better. So they would list dozens, or even hundreds of keywords in their coding. Now we know that less is better. Let each page have different keywords, and focus each page, both in…