“Do I photograph people out of my home?”
“Do I rent out a commercial location?”
“Is it possible to work entirely on location?”
Opening up a studio is a very personal choice. If you’re like us, we wanted to keep our clients and our home life completely separate. I work out of my home now and love it. But I just didn’t want clients coming in and out of my home at any time of the day.
So for us, it was an automatic choice to open up a studio.
But what’s the best solution? Is there a right or wrong answer?
The only right answer is one that’s right for you. Start by reading and taking my studio choice quiz. Then start assessing your wants and needs.
When we did open up a studio, we also knew we didn’t want to be at the studio regular hours. And if you are in a strip center or mall, you have to be open when the customers are shopping in the area.
So we decided to open up a studio in an office building. May seem a little unusual. But we really enjoyed it because know one knew we were there unless we told them we were there. We could go in when we wanted, had access to meet people on weekends, and could close when we were traveling or simply out enjoying the day. And we didn’t have to pay grounds fees – we were in an office building. Plus we also photographed most of our work on location – so why dedicate rooms to backdrops and props?
No matter where you decide to run your studio, I would recommend a few things:
- Keep your front entry way neat, clean, and with a Wow factor. When you walk in, you should entice your clients to say Wow. I’ve walked into more than one studio where the owner apologized as we stepped over stacks of paperwork and boxes of photos just to make it into the meeting room.
- Create a separate sales room where you can display everything you have the desire to sell. You can’t sell what you can’t show. If you want to sell 30×40’s have them on the wall. If you want to sell multi-volume albums each with 72 pages in it, have them on display. You can only sell what a customer can see.
- Keep your production rooms away from clients eyes. They don’t need to see your stacks of photographs, piles of paperwork, and boxes of unfinished business. They should only see the best of what you do.
- Never have to apologize for where you’re at or what you do. Have total confidence in where you’re at and how you approach your photography. You are the expert – show only that side to your clients
And I guarantee you’ll see a boost in your business!