Dear readers, starting a photography business today is no piece of cake. But we are here to share experiences, ideas and successful tricks. As we have already discussed the basic steps you need to consider when starting your business, we want to bring forward practical ideas on how to enhance your chances on the market. As you have all experimented, photography is both an amazing field of practice and a tough business. So, let’s have a look at some aspects that can contribute to your success. These are really small things, but you will be surprised how well they can work for you if taken into account.
Your Photography Business Name
We all know how choosing the ‘perfect’ photography business name can be maddening. That is why, we thought about a few solutions for you.
- Use Your Own Name
Maybe you think using your name for your business is a dull idea. We don’t say it’s not, but you cannot be wrong by doing so. This is what famous photographers do, isn’t it? You can use your nickname or associate your name with funny words to make it more interesting.
- Check Successful Photography Business Names
Don’t hesitate to learn from other professionals. This does not mean you can copy company names!
- Brave Enough to Step Out of the Ordinary?
Wonder how to create a crazy, innovative and unforgettable name for your photography business? Use catchy phrases related to photography like ‘pin me up!’, ‘say cheese!’, ‘just shoot me!’.
Photography Business Cards – a Must
Business cards are a must in our industry. Not only they are a cheap means to promote your photography business, but they are also a chance to promote yourself. We have already mentioned how important these little things are for your image when we’ve touched on how to boost your business performance.
Here are some tips to consider when you design your photography business cards:
- Create a logo or a special ‘something’ that best represents your business idea.
- Use one of your best shots.
- Mention the photographic niche you are specialized in: portrait photography, wedding photography etc.
- Keep them handy everywhere you go.
- Give your photography business card to fellow professionals, clients and people who ask for them.
- Prospect appropriate situations to hand out business cards such as: trainings, meetings, non-commercial and social events.
- Hand-write something on the card you give, maybe a secondary email address, phone number or mailing address. This conveys to your card not only a personal touch, but also a greater visibility.
- If you have a few favorite places you enjoy having your coffee, working, or grab something to eat, leave your business card when you pay and write something like: Thank You!, ‘Nice Place’, or ‘Nice Service’.
Flyers, flyers everywhere
Photography business flyers allow you to make your name, logo and details more visible than a business card. Of course, they belong to different contexts. If business cards are to be as concise as possible, yet creative, flyers should contain more information about your business.
Wonder where and how to make some? Your photography business flyers can be done by yourself, or ordered and printed by someone else (someone who provides professional printing services).
How to enhance their effectiveness:
- Think about essential content by answering to the following questions: who?, what?, where?, how much?.
- Don’t be afraid to stand out from the crowd: bring something new, write something different.
- Target your audience.
- Add a short message about the kind of services you provide.
- Provide an idea about your style either in words or visually.
- Make flyers for different occasions or photography sectors: Wedding Photography, News Photography, Sport Events Photography and so on.
- Highlight promotional aspects. Maybe your clients can benefit from some discounts or specials.
- Don’t forget to leave your contact details.
- Add your social media page names as well so people can reach out to online as well. Flyers, as well as business card are excellent networking tools.
- Ask people who have viewed your shots to share their feelings in a few lines and include some of their thought in your flyer.
Starting a photography business is not just about money, plans and advertising. It is about the promise and reality of providing excellent services and experiences. ‘What makes you a good photographer?’ should be the first and last question to ask yourself when building a photography business.
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