5 Tiny Details That Can Change Your Potential Customer’s Experience

Have you ever sat down at a great restaurant, and loved the food – until you spot a hair? Instantly your opinion changes, you push the food away, and always remember “the hair” when anyone suggests that restaurant. It not only changes your opinion, it alters it for always.

That’s because we focus on details that matter most to us. Every person has a different perspective on customer service. And if a store, restaurant or service doesn’t match our perspective, we form an opinion and take that with us wherever we go.

Think back for a moment; I’m sure there are several stores and businesses in your area that you won’t use because of an experience. It touched you, affected you, and you hold your opinion close to your heart.

The same can happen within your photography business. While you can’t avoid this completely – there will always be some people you can’t please – there are things you can do to put your best foot forward. It’s something that you can refine again and again, throughout your career. Here are 5 tiny details that impact you and how your customers perceive what you do.

Your Words

Every word you use has meaning.

We use to use the phrase “we shoot people for a fee”, and it used to be funny. Until Columbine happened here in Colorado. Instantly that phrase took on a completely different meaning, and it was no longer socially acceptable.

That’s a little extreme, but the same applies with many of the words we use every day.

One hidden word can mean all the difference in the world to your potential customers.

Dig Deeper: How Much Power Your Words Really Have

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How To Make Your Small Photography Business Seem Bigger

When our business started growing by leaps and bounds, we made a conscious decision to stay small – Andrew, myself, an office manager, and two part time assistants – yet look like we were a very large photography studio that could take on clients anywhere in the world.

Guess what? It worked.

It doesn’t matter if your business is in a large office building, or run out of the basement in your home, there are certain things you can do to give it the large business appearance. Along with the comfy feeling of being a small time studio.

Brand Yourself For Mass Appeal

Your brand is your window into the world. Just because your current client lives 10 miles from your studio doesn’t mean she won’t be mailing photographs and sharing your information with a friend that lives 1,000 miles away. Especially in today’s world, there are no boundaries when it comes to promotion. We’ve had clients in Germany plan a long distance wedding and choose us as their photographer by viewing our online portfolios and making decisions through email – that’s a long way from Colorado.

Start out by looking at the name of your photography business and your tagline. What do they really say about you as a photographer? Does it say we stay local, or does it say we are willing to travel anywhere? When we were in the process of doubling our business, we changed our logo by deleting “Denver” from our tagline, and adding “Worldwide” instead. From that point on our business grew exponentially. Not only did we have a different attitude, our clients did as well. We received many phone calls asking if we had offices in different regions of the world – and they were always surprised to learn how small our employee base really was.

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How To Dress The Part Of A Photographer

Ever heard the saying “Image is everything”?

In the case of a small business owner, your entire business rides on your image. Not just the image you portray with your photography or with your marketing materials; literally the way you look, dress and act.

I once visited a photographer who wanted help with his business. As I walked through the front door of his home, I had to set over a few boxes that were waiting to go to the post office. The photographer had to move a few stacks of paper from a chair so I could sit down. And as he showed me some things on his computer monitor, I couldn’t help but notice bills and accounting documents all over the desk in front of me.

I visited another photographer who had a great studio, props everywhere, a clean background area for posing. The sales room was well decorated, was laid out to watch a presentation of the final images, and had a full array of framing and mounting options to select from. But when he met me at the studio door, he had on a t-shirt and an old ratty pair of jeans – he looked like he had just finished painting and cleaning out a back room.

In both cases, image wasn’t maintained from beginning to end.

1. Dress to impress your clients.

Who is your target audience? How can you dress the part to impress from the moment you meet? Living here in Denver, I’m a jeans fanatic, and rarely have anything else on. But I always have my designer jeans, a great looking sweater, and shoes and accessories to match when I show up for client meetings. If you are meeting a corporate client, you may need to switch to a dressier outfit or even a suit. While clothes generally aren’t a deal killer, they do make a very big first impression. You never want your first impression to be negative or a let down. When in doubt, overdress.

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