The Quick & Dirty Guide to Wedding Photography Business Branding

We’ve written about branding at length before, with talk on finding your own niche and sticking to it, as well as several other techniques to help you stand out on today’s complex photography market. Today, however, we’re going to make everything simple and clear for your convenience, with a quick and dirty guide to wedding … Read more

The One Trick to Get Your Wedding Photography Clients to Follow the Rules

Have you ever had to deal with those kinds of nightmarish wedding photography clients that you just couldn’t convince to follow the rules, no matter what approach you took? You tried sweet talking them and they just got even more relaxed about the rules. You tried to be more firm about your principles (think punctuality, … Read more

Why Facebook Hashtags Are Important To Your Business

Love Instagram, Twitter, Tumblr or Pinterest? Then you’re probably used to #hashtags. And that’s the one thing that was missing in Facebook until this month.

Hashtags first started by Twitter, allow social networkers an easy way to insert themselves into real-time conversations. If you’re watching your favorite TV show and you use their Twitter #hashtag, you may see yourself coming across the screen. Attending a seminar or expo in your field? If they use a #hashtag, you can instantly provide feedback to all those following the feed.

But why should you use this new Facebook feature? Think of it as a way of controlling traffic. Hashtags are searched, spidered, crawled and controlled more now than ever before. Hashtags aren’t just a Facebook thing – they are in all kinds of social networking sites. Meaning they are used cross-platform, meaning by using them in Facebook, you’ve now connected yourself to many other social platforms as well. Think of it as doing work in one area and having impact in many, many others.

Tips For Using Hashtags:

#The #First #Thing #You #Shouldn’t #Do #Is #Use #It #In #Every #Word
Now that hashtags have rolled out, I see people loading up their posts with hashtags – like this one.

Example of what not to do with hashtags on Facebook

Really? Does this look readable to you? Nope, and your followers won’t think so either. When you write, make sure you include one or two words per post, and use them interchangeably with real words That way as you have something to say about #photography, for instance, it flows as a real sentence. Using hashtags everywhere may seem like a good idea right now while its brand new, but in a very short period of time it’s the people that use it the right way that will come out on top.

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You May NOT Use My Images Online

You May NOT Use My Images Online

I recently saw this comment come through on Facebook. Any advice on how to respond to a client who has just booked me for their wedding, and doesn’t want any images used on blogs etc? I get where the couple is coming from, but we all wouldn’t have much of a business if we couldn’t … Read more

8 Things That May Be Keeping Your Social Media Profiles From Looking Professional

8 Things That May Be Keeping Your Social Media Profiles From Looking Professional

As an entrepreneur, you’ve probably run into many times where you start something with great intentions, only to find you end up ignoring it throughout the year simply due to lack of time. If you have portrait sittings, files to edit, and clients to meet, do you really have the time to stop and edit your Facebook profile?

Since social media networks change their structure every couple of months, its easy for your profiles to lose their professional look and feel – leaving your business to look like a true “mom and pop” place. If you haven’t made your social profiles a priority lately, use this list to do a little profile cleaning and bring your online persona back to a modern day look and feel.

Facebook

Pages cover images should attract attention, not monetize your business
Facebook has made a number of layout changes since the beginning of 2012, most notably the introduction of timelines. Instead of being able to choose which “page” your Page opens up to, Facebook now has one standard look and feel. Your cover image is what introduces visitors to your business, and it should be representative of your business without selling them. The cover image should be 851 pixels wide by 315 pixels tall, and to make it load quickly, make sure your JPG file is less than 100 kilobytes. According to Facebook guidelines, covers may not include calls to action, price or purchase information, and they may not ask for “Likes”. Comply to make sure you aren’t shut down after you work hard to grow your followers.

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What’s The Best Way To Promote Your Photography Business – With A Pinterest or Facebook Contest?

What’s The Best Way To Promote Your Photography Business – With A Pinterest or Facebook Contest?

The only way to succeed with social media is to have a following. And the more time you spend building your following, the more results you will see.

And people love free stuff. They are completely attracted to coupons, deals of the day, and anything “fun” that will allow them to get a hold of a great product at a great price. Which is why many smart businesses have turned to social media contests.

Dig Deeper: How To Start Up A Pinterest Contest

Dig Deeper: The Guide To Growing Your Facebook Page With A Contest

However, the social media platforms and the rules to follow are always changing. What worked a few short months ago may be “illegal” by today’s terms. If a contest is in your future, it’s important to evaluate your options regularly and choose the right platform to grow – the right platform to attract quality prospects to your studio.

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How To Make Your Facebook Page More Interesting

How To Make Your Facebook Page More Interesting

 

“I’ve been on Facebook for awhile now, yet I really have no enthusiasm for it. I post sporadically because I feel like I have to. I only have a hundred fans. And I really don’t know how to keep them interested. There is zero communication on my page, yet everyone says it has great potential. What do I do?”

Have you ever felt like that? Don’t worry, many people do.

If you have no enthusiasm for it, you will fail. Its as simple as that. So at this point you have two choices.

1. Quit using Facebook altogether for you business.

2. Choose to use it to attract new business.

If something isn’t working for you, you don’t enjoy it, and you really have no desire to make it work, why put your focus there? Instead, choose another way of marketing your business and put your concentration there instead.

Facebook is just a marketing tool – its one of thousands that exist for a small business owner. Yes, it will work if you use it right. But if you don’t enjoy it, why spend the time on it.

Yet if you decide that Facebook is truly something you want to use to attract new business, then its time to treat it like a marketing tool, and gather all of your energy up to make it work.

Are you using Facebook correctly?

Before you begin building a Facebook presence, make sure you have your accounts set up correctly. When you originally set up your account, you should have set up a personal account under your personal name. Your business should have its own Page. Browse through one of the many Pages that already exist on Facebook to gain some ideas. Then set up your own. You can use it as your business name – ABC Photography – or try creating different pages for different niches. For instance, if you focus on corporate events and weddings, the two make great stand alone businesses, and would potentially be more attractable if you separated them and created a page for each.

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What Do Pinterest, Facebook and Twitter All Have In Common?

The statistics are always out of this world.

  • Total unique visitors increased – 2702.2% since May 2011
  • Gender breakdown – 68.2% female, 31.8% male
  • Over 1.36 million visitors a day

Yep, that’s the latest statistics put out by Modea and comScore on the social networking site Pinterest.

If you are trying to grow your photography business, it’s THE place to be.

Dig Deeper: The Code For Blocking Pinterest … And 12 Reasons You Shouldn’t Use It

So by all means, jump over, start up your own Pin boards and Pin away.

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