I opened up my email program to find 350 new messages.
Now I’ll be the first to admit I don’t use email like most. I don’t have them downloaded into my mobile so I can keep a pulse on what is happening at all times. I usually open up email three times per day – morning, after lunch and before I turn off my computer for the day. If I’m out on appointments, that may decrease by one.
Out of the 350 email, I deleted around 340 of them just by looking at the subject line and the recipient. And I’m sure I’m not alone. I’ve read statistics that show email is now around 90 percent spam related – 10 percent true email. And I can definitely attest to that.
Which means to get an email opened, it has to have a great subject line and be from a trusted referral. Without one of those two items, it doesn’t stand a chance.
Do you use email in an attempt to gain photography business?
After reading that question, you probably went one of two ways.
Yes, and I gain new clients every time I send an email.
No, email is now a complete waste of time.
If you are in the yes crowd, congratulations. You’ve learned that email is a long way from dead, and it still offers a lot of potential in connecting up with potential business.
But if you are in the no crowd, now may be the time to rethink your approach to email.