12 Things To Do To Guarantee Your Success

12 Things To Do To Guarantee Your Success

I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 12…

Here is a question for you.

How do you know 2013 will be more successful for your photography business than 2012 will be?

I’m sure every one of you looked at that question in a slightly different way. That’s what makes us all different.

You could look at it from a money perspective – I made $20,000 in 2012 and will boost it up to $40,000 in 2013.

You could look at it from a client perspective – I had 10 wedding clients in 2012 and will book 25 for 2013.

You could look at it from a business perspective – I worked a part time job in 2012 and will quit that and devote 100 percent of my time to my photography business in 2013.

Any and all of these perspectives could work for you. IF you do the one thing needed to make sure these goals come true … work on the outcomes every day.

The problem with broad goals – I made $20,000 in 2012 and will boost it up to $40,000 in 2013 – is without the support behind it, it’s a “hit or miss” as to whether it will come true.

But one way will get you on the right track; focus.

Right now is a great time to look at the New Year in a whole new way. Don’t approach it as “one year” to accomplish all you are setting out to do. Instead, break it down into 12 month chunks to give you a reasonable chance for success.

Spend one month focusing in on one detail of your business. Do everything you can to make it work for you. Then move on to the next idea for the following month.

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8 Things To Help You Grow Your Photography Business On Pinterest

8 Things To Help You Grow Your Photography Business On Pinterest

Pinterest has hit another milestone – over 100 million visits per month with nearly 12 million  of them being unique visitors.

If you haven’t joined Pinterest yet, now is the time. Pinterest is used primarily by women, and because of the visual aspect of pin boards, they spend a lot of time on the site.

Currently you can use Pinterest by signing up through either your Facebook account or your Twitter account, giving you double the traction for half the work.  If you connect through Facebook, keep in mind that currently it connects with your personal profile, not your page. So if you want to keep it business related, sign up for a special Twitter account to connect it to.

Then let the pinning begin.

1. Pinterest will start you out with five pre-determined pin boards. You can delete these and create your own. Plan out your boards with your business in mind. So instead of “photography” be specific towards your niche market. Also break it down to give your potential customers ideas as they are searching through your boards: what to wear for a portrait, posing ideas, location ideas. Be specific and use them to direct people to what they like the most. However, don’t just fill it with stuff from your site –  be a resource as well. Its okay to post fresh ideas from other sites and resources online. Be an industry expert and share your talents and knowledge freely.

Dig Deeper: The Code For Blocking Pinterest … And 12 Reasons You Shouldn’t Use It

2. Google recognizes Pinterest profiles, so they can appear on the first pages of search results. Because of how Pinterest interacts with Google, be sure to create boards using your key terms so its recognizable and will deliver you results within the most popular key searches.

3. Currently you can rearrange your pinboards to have them showcased on your profile in any order you choose. Yet the pins within each pinboard are shown in order of when you pinned each item. If you have a closed board concept – meaning you are creating a board with a select number of pins and you know ahead of time what they will be – lay out the order first so they will appear in the order you desire.

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How To Clone One Client And Turn Her Into One Hundred Clients

How To Clone One Client And Turn Her Into One Hundred Clients

Jenna has been planning on having a family since the day she married her best friend. They were going to work for a year, buy their first home together, settle down and start their family. One year came and went. So did the second year. And the third.

Finally after many trips to fertility experts and tens of thousands of dollars in treatments, Jenna and her husband were pregnant. They were ecstatic. They wanted to enjoy every moment of this child from this point forward.

They found Trish, a photographer who specializes in maternity and baby portraits and instantly knew they had to use her to remember this experience forever. Two weeks before the baby’s due date, Jenna and her husband entered Trish’s studio, and captured the joy and love they felt for their first child. Three weeks later, the baby was born – a little girl who became their pride and joy. Another two weeks flew by and Jenna brought in her baby girl for her first baby portrait.

Jenna didn’t just love her portraits; she loved everything about the experience. She purchased everything Trish recommended – from wall portraits, to albums, to collages and digital albums she could share online with family and friends far away. She became an evangelist for Trish’s business, raving about her in every play group and meeting she attended.

Sounds good, right? Wouldn’t you love to have a client like this? What about having 100 clients like this?

When you see it written out like this, its easy to get excited and see how this one client could help your business grow massively.

Yet then something happens. The mail comes. The phone rings. An order is “lost” and an “emergency” suddenly commands attention. And the thought of your perfect customer disappears.

So customers come and go. Some are good. Some not so much.

Yet if you stop and think about it and reflect back on who your perfect customer was and who you would love to work with again and again – Jenna’s name pops up every time.

So the key to success isn’t bringing in more customers. Its bringing in more Jenna’s.

But how do you do that?

Clone her of course.

Okay, I’m not serious about cloning her. We can’t do that yet 😉 But if you’ve fallen in love with “Jenna” as your client, you can bet there are 100 more “Jenna’s” out there that are in similar circumstances and they would make just as great customers as Jenna was.

How do you reach those other 100 customers? You speak directly to them.

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How To Recover From Online ADD So You Can Grow Your Photography Business

How To Recover From Online ADD So You Can Grow Your Photography Business

Online ADD. That’s what I call it. And you’re probably a victim of it. It goes something like this … You decide to build up your photography business, so you head online to start checking things out. You visit site after site, taking in whatever they are talking about. If it’s a great site, you … Read more

What Do Pinterest, Facebook and Twitter All Have In Common?

The statistics are always out of this world.

  • Total unique visitors increased – 2702.2% since May 2011
  • Gender breakdown – 68.2% female, 31.8% male
  • Over 1.36 million visitors a day

Yep, that’s the latest statistics put out by Modea and comScore on the social networking site Pinterest.

If you are trying to grow your photography business, it’s THE place to be.

Dig Deeper: The Code For Blocking Pinterest … And 12 Reasons You Shouldn’t Use It

So by all means, jump over, start up your own Pin boards and Pin away.

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