Want to stand apart from the competition? Take a current trend and incorporate it into your photography business.
In Professional Photographer Magazine’s web exclusive article, Marketing Yourself as a Greener Wedding Photographer, they provide several steps to promote yourself as a green wedding photographer. Weddings definitely seem to be the key field of choice for greening up your business. But even if you run a portrait, commercial or even fine art photography business, you can still promote yourself as a green business. Here’s how.
1. Be genuine
If you want to promote yourself as a green photographer, you must become a green photographer. You can pick up many books at the library or bookstore on going green as a business, such as Smart Green by Jonathan Estes or Green to Gold by Daniel Esty. Or search online for what it means for a business to become green. You’ll quickly find a wealth of tips on a variety of ways to make your business more eco-friendly.
Then look at your business practices and policies as a whole, and start making changes. It may be moving your studio back home to avoid using gasoline. Or finding the best eco-friendly printers for your business cards and brochures. Green products – you can find a running list of green suppliers for photographers at Greener Photography.
You can also look for organizations (such as Greener Photography or the Green Business Association) that will show you how to become a green company, and provide you with the credentials as well.