According to many of the top SEO companies that study social impact, the two things that matter most when using Facebook to gain authority within the search engines is:
1. The number of Facebook shares you have
2. The authority of your sharers
Which means if you want to rank well under your keywords and search terms, Facebook can help you do so… if you understand how to use Facebook. Its more than adding a few posts here and there. Facebook offers a wide array of tools that help you build your authority and get people interacting as well.
1. Implement the Facebook Like buttons
To make your blog posts more shareable, make sure you add the Facebook plugin to implement Like buttons both at the top and the bottom of each post. While the standard Facebook icon is acceptable, look into newer options as well. You can now incorporate other options into your Like options, including:
- Versions that show thumbnails of friends
- Widgets that allow people to add comments both to your blog and to Facebook
Make sure you put Like buttons both at the beginning and the end of your posts, and also include it next to highly visual content, such as videos and photographs. People are more likely to click the Like button if you give them a reason to do so.
2. Add a Facebook comments plugin
If you are a regular on any blog, you know one of the benefits of blogging is the ability to have comments at the end of each post. They allow interaction amongst your visitors and can really help you educate your readers just be carrying on normal conversations.
Blog comments are great to help you grow your blog, yet they do little for external growth. By incorporating a Facebook comments plugin into your blog, you can allow the interaction to flow between platforms.