One Great Idea – How To Spend Two Years On A Motorcycle

One Great Idea – How To Spend Two Years On A Motorcycle

Who says you can’t use your photography to live life anyway you choose? Meet Serdar Sunny Unal A few years ago, this professional photographer decided to leave Los Angeles for a five month expedition down to Latin America. His epic adventure – now nicknamed “LA2BA” covered over 40,000 miles through 15 countries, and gave him … Read more

One Great Idea – Meet Christina Morassi

I always spend my early mornings surfing, finding new things, answering email and visiting social sites. Today I came across a great article on a woman who is combining two passions – photography and healing arts – and has made a terrific business out of combining both of her passions. Meet Christina Morassi When I … Read more

One Great Idea – Meet Lauren Victoria Burke with WDCPIX Photoservice

One Great Idea – Meet Lauren Victoria Burke with WDCPIX Photoservice

Who says you can’t beat the system and make a healthy profit doing it.

I ran across an article today, talking about the change in photography. It seems the most common thing talked about in the photography industry right now is the difference between amateurs and professionals, and whether you can truly make money as a full time photographer.

For a long time, I’ve been saying YES. You just have to change and play by the new rules. And Lauren Victoria Burke has taken this completely in stride, and has made her own rules in an increasingly difficult marketplace.

Burke created WDCPIX Photoservice, a political photography wire service that provides political photography to the media. She designed her company to compete with the Associated Press, and with staff photographers working on the hill (all who have had their own problems of late).
WDCPIX one great idea
Instead of charging by the picture or by the job, Burke attends most congressional hearings and major public events, and places her images on her membership site. She doesn’t take requests, but will listen to her regular clients if they have input.

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One Great Idea – Meet Karma Hill

One Great Idea – Meet Karma Hill

At the beginning of the year, I ran across a website that made me say WOW. I’ve been a destination wedding photographer since the mid 90’s. And I’ve written and promoted ideas to help you understand destination a little bit more, and how you can apply it to your business AND make a healthy living at it to.

That’s why I loved it when I found someone who is actually doing it.

Meet Karma Hill

Karma runs Good Karma Photography Inc in Maui, Hawaii, and fills her days with portraits and weddings. But she doesn’t promote herself as a photographer to local clientele – look at her website and you’ll see she focuses on the tourists, and markets her business as a vacation photographer.

Good Karma Photography

So if you are spending thousands of dollars to leave your snowy home in January, and head to Hawaii to take in some sun and fun, you probably have spending money in your pocket. Why not get a family portrait on the beach?

The more I researched, the more excited I became. Not only is Karma having such success with her portrait business, she started a sister site to cover the full spectrum of portrait clients. A client can come to her for a memorable beach vacation portrait and spend whatever is in their budget.

Not only is she having a ton of success with her photography business, she’s also started off into a new direction – helping photographers understand how to become destination photographers too. Her newest release is an ebook, Destination Photography Business: How To Tap In To The Multi-Billion Dollar Travel Industry.

Every state in the U.S. has millions of visitors annually, and has billions of dollars in spending. And this isn’t unique to the U.S. People love to travel; that isn’t going to change. So why not combine what you love – photography – with what people love to do – travel – and create a business that easily brings in Six Figures per year.

I’ve been chatting with Karma quite a bit since I found her site, and asked her a few questions.

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One Great Idea – Meet Jonathan Worth

One Great Idea – Meet Jonathan Worth

What if you decided to use new media to change your business, instead of doing business the way you always had?

That’s what led me to Jonathan Worth, and why I decided to use him as one of my “One Great Idea” posts.

I found Jonathon through the site of a writer, Cory Doctorow. The title of his post caught my eye, Jonathan Worth’s copy-friendly photography business experiment. And as I read further, one statement really made me take notice:

… he’s also experimenting with new business-models for photography that leverage, rather than fight, the Internet.

So of course I had to read further, and find out all about this experiment.

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One Great Idea – Meet Brian Kliewer

One Great Idea – Meet Brian Kliewer

If you follow me on Twitter, chances are you saw this come through as a re-tweet a couple of days ago. I was so impressed with this idea, I decided to include it in my One Great Idea area to share it with everyone, whether you are on Twitter or not.

To read the whole story, you can start here by reading Clint Watson’s blog.

Let me just sum it up for you, and then give you my take.

Brian Kliewer is not a photographer. But he used a great idea that could easily be implemented by any photographer in business today.

He’s a fine art painter. He has a small website where his clients can go and view his work, and purchase his paintings. He started this campaign with a small email list of 84 people.

Nothing big. Nothing fancy.

Yet he followed in the footsteps of a mentor, and came up with a great idea called “100 paintings in 100 days for $100 each”.

brian kliewer

Brian didn’t start out with the paintings in hand. He created the idea, then spent every day painting, photographing it, putting it up online, and hopefully selling it.

How well did he do?

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One Great Idea – Meet Neil Creek

One Great Idea – Meet Neil Creek

As many of you know, Andrew and I are a little obsessed with Twitter (@LoriOsterberg and @photoshoptips). I run Twhirl on my desktop all day long to track the conversations going on. If I’m on my computer, I’m pretty much on Twitter as well. While I don’t post dozens of things every day, I do enjoy posting great resources, and connecting up with people here and there. It’s a great tool that we’ve both found to be very successful.

I’m always finding new ways of using Twitter to promote your business. Which is why I absolutely loved the idea I found this week using Twitter to promote your photography business.

Meet Neil Creek

neil creek

If you’re not familiar with Twitter, you may not know much about TweetUp’s either. A TweetUp is a networking group that meets in a local location – and they find the information out by following others on Twitter. We have local TweetUp’s all over Denver, and I’ve met some amazing people this way too.

Anyway, Neil also attends TweetUp’s in his local area of Melbourne, Australia. And came up with a great way of promoting his business.

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One Great Idea: Meet Jennifer Bowen

I move in and out of photographers’ sites all day long. But every once in awhile I find a photographer that really “gets it” and holds my attention for a long time. And in this case, I was on there for 30 minutes when I decided to email her and include her in my One Great Idea section.

Meet Jennifer Bowen

When I first clicked into her site/blog, I could tell immediately she understood how to reach out to her clients. The image that greets you says WOW. It has a clean style. And the posts are amazing. When you see the images, you have to read the copy as well – you really want the whole story.

The post I was greeted with was Kaoife & Josh’s Wedding At Sassi. I was pulled in immediately by the photograph. And as I started reading, I actually clicked around to the links to the various vendors. What vendor wouldn’t love to be connected to a site like this!

jennifer bowen

Now imagine a bride viewing this instead – couldn’t she gain a ton of ideas from a post like this? How about gaining ideas from the many other posts Jennifer has on the site as well? What bride wouldn’t love to find Jennifer as a resource for planning her own wedding!

All of that – and more – captured my attention. And that isn’t even my takeaway idea!

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