I had to laugh in an ironic sort of way.
Why is it that the people that need the most help often are the same ones with the most closed minds?
Let me paint you a story.
A photographer runs a business, yet can’t seem to understand why she’s struggling to survive. It’s not her fault after all. It’s the economy. It’s the industry. It’s everybody else. And occasionally she needs to confirm it in her mind that it isn’t her – it’s everything else. The odds are stacked against her and she’ll just have to wait it out until things return to “normal”.
So every once in awhile she does a little investigating to prove she isn’t at fault. She orders my Pricing Your Photography and skims it. Not reads and applies it. Skims it. Nothing new, AND SHE”S REALLY SHORT ON MONEY, so she returns it for her money back.
That’s perfectly fine with me. You see I’ve had hundreds of people buy my Pricing Your Photography, with only a handful returned (from people just like her). And the comments have always been overwhelmingly positive –
“I can’t believe how low I was pricing before. I’ve almost doubled my rates, and now I know why.”
“Now I know my business will be successful.”
“I’ve never looked at my prices like this before. You made something I used to guess at into a science.”
Yet I’m always intrigued when I hear the “nothing new after skimming it” that comes with a return. So I did a little investigating to determine how this photographer really is priced. And what I found didn’t surprise me – its definitely what I expected.