Is Your SEO Helping or Hurting Your Photography Business?

Is Your SEO Helping or Hurting Your Photography Business?

Want to know how to finish your knitting project? Trying to find the perfect restaurant for your anniversary? Or maybe you are looking for a new lens for your camera and want to find out other people’s opinions?

Whatever information you desire, it no longer takes days of research. Instead, you pop on your favorite search engine , make a few queries and you’re on your way.

More information is created every two days today as we did from the dawn of civilization to 2003. Yep, that’s a lot of content.

Yet if you’ve ever done a search, you know there’s some good content out there … and a lot of bad. By creating a blog – which you can do for free on sites like Blogger and WordPress.com – you have the ability to create as much content as you want, and say whatever you want to say.

Some people create legitimate sites for their business, planning to be in business years down the road. They do everything in a quality way, hoping their content will wind up I the hands of people that truly want to do business with them.

Then there is the other crowd. These are the Internet marketers that don’t care as much about quality and longevity as they do instant results. They want to leverage what they create today to bring in as much money as they can … today. They don’t care about tomorrow; they just want the money today.

How are you building your site? How are you creating your content? Do you do things to your website/blog in order to gain traction today? Or do you care about your impact years down the road?

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To The Top Of The Search Engines … Two Months Free

Can people really make exorbitant promises and turn them into reality? Or are they getting so desperate they are willing to try anything to bring in next months rent? You’ve probably noticed this too. Every day I get an email like this: Huge promises. And because of what I know about SEO, I also know … Read more

4 Ways To Avoid Getting Dropped From Google Search Results

Being listed in Google can be a great thing for your business. With just a little work, you can start gaining traction under key terms and have people find you that you would have never connected with in any other way.

Yet just because you are listed in Google doesn’t mean you will stay in Google. Google has their own internal “rules” that they use to rank different sites and pages. Those algorithms change all the time. Google is constantly trying to improve the way it provides search results. And just because something works this week doesn’t mean it will work the next.

While marketers have tried a variety of things over the years, there are a few rules that remain true year after year. There are ways to keep your site up in the top rankings an ensure it will stay there no matter how the algorithms change.

Create Quality Content

The easy answer is to create quality content. Quality content means you work at creating content your visitors will love when they come over to read it. You shouldn’t copy content from other sources. You shouldn’t create link farms. You shouldn’t use spamming tools. And you shouldn’t create pages exclusively for Google. Instead, write content and present it as if you are creating a page in a magazine. Would your visitors read what you have to say – or would they abandon it as quick as possible?

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