“I don’t want to look like a used car salesman.”
How do you approach sales within your business?
A successful business owner charges enough to build a healthy, thriving business. They charge what they’re worth. They charge to grow. And they charge based on what they should be getting, not what others around them are charging.
The used car salesman puts the image of forceful sales into our minds. The last thing we ever want to be is seen as pushy.
But there’s a big difference between being pushy, and giving people the products and services they want.
One of my favorite authors is Jeffrey Gitomer, who has written many books on selling. One of his quotes is, “people don’t like to be sold, but they love to buy”.
If you’re good at what you do, and your passion shows through, selling is the easy part. People will seek you out, and make your job of selling easy.