The Future Of Photography

As a professional photographer, do you really need to understand:

  • Posing
  • Lighting
  • Camera settings
  • Exposure

Or can you snap a quick picture, bring it into Photoshop for manipulation, and expect to create a dynamic image that someone is willing to spend hundreds on?

wedding images

Is the future of photography going to be in the hands of people that have an artistic eye and know how to take a great image? Or will it be in the hands of a person that is great on the computer and can turn anything into a work of art using the computer?

We spoke quite awhile about that in my mastermind meeting earlier this week. And I thought about it again today as I was sent an announcement for a brand new product that is guaranteed to show you how to start up a photo business and make $400-$900 a day with photography from the day you start the business.

This new product focused not on becoming a great photographer and understanding how to set up the photograph before you snap the shutter. The whole premise of this program was to take a few images, and bring them into Photoshop to heavily manipulate them using provided key backgrounds, and selling a client on these pre-created images.

In either case, its obvious the field of photography is changing. Photographers have the choice of choosing their own path and educating their clients on the difference between a true art form and photo manipulation. Or they can create something in high-demand, get lower prices for their work, and build a business on volume versus originality.

What’s your opinion?

5 thoughts on “The Future Of Photography”

  1. I am of the opinion, that art is not limited to a specific medium…ie to the shutter nor the mouse…if that makes sense…

    If one can use a variety of tools, ie a flash, a reflector, a camera, and photoshop…all at their utmost potential, with their artistic vision…does it matter what tools are used?

    To me, if one is considering it art, the tool is just the medium…the art is the vision, realized…

    That all said, photography as a business is not all about art…it’s about business…if one can deliver their vision in a way that is commercially viable in their business, via whatever tool, it seems antithetical and close minded to argue over how they achieved it…

    I would put forward that the talent and vision, be it art and business will be successful, if pursued in to it’s maximum potential…in other words, the creme will rise…the mediocre will wallow, and everyone will go along as they wish…

    I never understood the creative type photogs worrying over the advent of digital, or photoshop or anything else…or pro’s worrying about amatuers…business changes, art evolves. Expecting things to stay the same, is a quick path to dissatisfaction…

    Nice article!

  2. The future of photography will be in the hands of “people that have an artistic eye” and are “great on the computer”. Just as in the past it was often the photographers who took control of their own processing and printing, as well as lighting and exposure that became recognized as the masters of art photography.

    I’m always amused when photographers talk about “educating” people as to what they should like. Just because their taste does not match yours or mine does not mean their opinion is any less valid. People are surrounded by visual imagery, including a lot of art, and can use their eyeball and mind to assess it almost since birth. Education is required to understand how visual imagery works and how it is created. No education is required for someone to look at a photographers’ portfolio, and make a decision whether they like it or not, and whether the work is worth the asking prince to them.

  3. Hi Matt

    I loved your comment “I’m always amused when photographers talk about “educating” people as to what they should like.” How true!

    Think about how many clients you truly need to be in business. If you shoot weddings, do you really want more than 40-50 per year? (If it’s just you in the business) How about seniors – maybe 500 a year?

    Whatever your numbers are, surely you can find that number out there who fall in love with you and your photography.

    You don’t have to please the world. Just your raving fans, and you’ll do just fine.


  4. Hi Elisa

    Very nicely put.

    Photography is an art form. Whatever you do to achieve your final results is what makes you the artist. And as long as your clients are happy – and you are happy – nothing else matters.

    Thanks for the great comments everyone!


  5. Well, if photographers still use film, kudos to them! It is such a wonderful skill. Digital is definitely opening up so many doors, yet one should just be sure to stick to the equipment and workflow that best suits them.


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