What makes you different?

What makes you different?

On Sunday mornings, I love to spend some time going through the ads and the coupons. Though I don’t use many of the coupons, I love to see what new things they are promoting. Some things are amazing.This past week, Sears Portrait Studios advertised an amazing product called the Portrait Study. They sell a frame with 9 square images in it, and photograph the child’s features photojournalistic style.

In their ad, it was of a small child, maybe 12 months old. They had close ups of her eyes, her hands and her feet. Only one photo was a full face image.

What is this going to do to the portrait industry? How can you separate yourself from the discount studios that are now offering an even more exclusive service?

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