Why Can Photographers Command Such High Fees? Number 5

[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]

5. When a consumer grabs a camera, snaps a picture, and runs down to big box discount store to have it printed, the only cost is associated with the simple act of printing.spotlight

A professional photographer has many more jobs, and must be all things at all times. They have to be CEOs and marketers, and bankers, and salespeople, and production workers, and janitors, and buyers, and negotiators, and networkers, and drivers, and organizers. And photographers. That’s a lot of skills for one person to master.

In order to create a successful business, a photographer has to incorporate the cost of wearing each hat at different times, and make sure their business runs profitably. They have to learn how to do each job efficiently, or hire it out to someone who can. They have to master certain skills (like marketing and sales) in order to continue to offer you top quality services.

View reason #6

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1 thought on “Why Can Photographers Command Such High Fees? Number 5”

  1. Don’t forget the years, even decades, of dedication to the craft. Schooling, practice, workshops, training, reading materials, supplies, equipment – all of the things that go into educating yourself to be a professional photographer – cost time, money, or both.

    It’s the experience, the dedication, the passion for the subject matter, and the willingness to master a complex and difficult task that sets the professional apart – in *any* field. It’s those intangibles that make the professional’s photographs more than just specks of silver or drops of ink on a page; that makes them more than the sum of their parts; that makes them worth more that the mere cost of the raw materials that they physically consist of.

    What you’re *really* paying for when you hire a professional photographer, is not a piece of paper with a picture on it – it’s that person’s ability: Their skill and talent at taking a split-second of time, turning it into a meaningful image, and recording it on that piece of paper that you take home and proudly display on your wall.


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